Entrepreneur Project Management Courses| Cranefield Academy

Managing the Entrepreneurial Project

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The purpose of this short course is to provide opportunities to entrepreneurs to develop and implement advanced knowledge and skills of project and programme management in establishing a new enterprise. Understanding the strategic objectives of project management will enable the entrepreneur to explore and develop business opportunities in a systematic manner, and devise a business case and plan for testing the business viability before launching the new venture in the economic environment.

Short Course Outcomes

After completing this short course you will be able to:

  • Recognise the important role of entrepreneurship and its value within the economic environment, and in particular the correct application of entrepreneurial features for generating business ideas, with the aim of meeting society’s needs and satisfying the business purpose.
  • Discuss key motivating factors for setting up a business, and be aware of reasons why entrepreneurs fail in their attempt to establish a new venture.
  • Analyse and reflect the process to identify workable business ideas for successful implementation, in relation to business requirements and constraints, and to optimise resource allocation and business performance.
  • Conduct environmental research for business viability to compare business purpose and stakeholder’s requirements, to meet challenges in both internal and external business environments.
  • Explain the significance of an entrepreneurship strategy in relation to business objectives, for the purpose of planning, implementing, and administrating, reviewing and improving business performance.
  • Evaluate the key differences and application between entrepreneurial skills, project management skills, and managerial skills in the setting up of a new establishment.
  • Evaluate and apply project and programme management principles as supported by the new-economy management functions of leading, creating, implementing and improving in both a content and context entrepreneurial environment.
  • Explain the Project Life Cycle, in particular for the purpose of following a structured approach to proactive decision making, project concept development, project planning and execution, and applying suitable action when closing and handing over project responsibilities.
  • Reflect on the choice of business structure, in particular the cross-functional programme managed component thereof, with the aim of optimising the organisational supply chain and improving the performance of the organisational value chain.
  • Define the essential operating elements of the business functions and the scope of the operational start-up process before the business is launched into the operating environment.

All short courses are completed individually through technology-enhanced distance learning. You do not need to attend any classes. You have access to your lecture videos and other material on a weekly basis, and all your assignments are submitted online.

The 2017 fee is R 9, 600.00. Persons based outside South Africa are charged the equivalent of the fee amount in GBP (pounds sterling) at current exchange rates. Payment of fees must be effected before access to the course. In special cases, an arrangement can be made for payment in two to three instalments.

Short courses are available internationally. A new cycle of short course starts the third Monday of January and every first Monday of each month except December. Please see the top right of the current page for the next start date of this short course. Although it is best to register as soon as possible before the start date, you may still join the course up to one week following the start date. If you miss that latest intake date (i.e. one week after the start date), you will be able to join the next cycle in the following month.

You will complete weekly exercises that are graded. The questions may involve multiple choice, a brief discussion of an important issue, or solving a short case study. Your final short course mark will be the average mark attained for the exercises (at least 50% to pass). A certificate is awarded upon successful completion of the short course. Should you achieve a distinction (75% or higher), this will be so indicated on your certificate.

The course is open to anyone who is basically proficient in English and has internet access.